Starter
₹999/mo
₹849/mo billed yearly · Save 15%
- 1 official number
- 1 login
- 20 campaigns a month
- 1:1 live chat inbox
- 200 AI credits a month
WhatsApp Business API Pricing in India
Plans from ₹999 a month, plus Meta’s per-message rates. What the official API costs in India, which messages are free, and how to compare providers.
- Starter Plan
- ₹999/mo
- Markup on Meta
- 0%
- Business Days to Go Live
- 1–3
Rate card as of 1 Jul 2026
- NotifyTech AI Team
- 9 min read
- Pricing Guide
Understanding WhatsApp Business API Pricing in India
The WhatsApp Business API is Meta’s official way for companies to message customers at scale, with shared inboxes, automation and campaigns. Its pricing confuses buyers because two separate bills are involved: your provider’s plan fee and Meta’s per-message charges.
NotifyTech AI’s official WhatsApp Business API is the product these prices describe; this guide goes deeper on the cost. Not sure the API is what you need? Start with WhatsApp Business API vs the regular WhatsApp app.
01 · Paid to NotifyTech AI
Your NotifyTech AI plan
₹999/mo
Save 15% with yearly billing
The platform: inbox, CRM, campaigns, automations, AI credits and the API.
02 · Meta’s rates, 0% markup
Meta’s message charges
₹0.115
to ₹0.8631 per message, by category
Meta charges per delivered template message, by category. We pass the charge through at cost.
WhatsApp Business API Explained
Unlike the standard WhatsApp Business app, the API offers automated messaging, campaigns, a shared team inbox and integration with your existing business systems.
It runs through an approved provider on a number registered with Meta, instead of on a single phone. Our comparison with the regular app covers the differences.
What You Pay and Get
- Plans
- ₹999, ₹1,999 or ₹6,999 a month
- Markup on Meta
- 0%, passed through at cost
- Onboarding
- Free on every plan
- Go live
- Most numbers in 1–3 business days
- Support
- Mon–Sat, 9–7 IST
What does the WhatsApp Business API cost in India?
You pay two bills. A NotifyTech AI plan costs ₹999, ₹1,999 or ₹6,999 a month (Starter, Growth or Scale), or ₹849, ₹1,699 or ₹5,949 a month billed yearly. Meta separately charges ₹0.8631 per marketing message and ₹0.115 per utility message, excluding 18% GST. Onboarding and setup are free.
Growth
Most Popular₹1,999/mo
₹1,699/mo billed yearly · Save 15%
- Up to 3 official numbers
- 5 logins
- 100 campaigns a month
- Shared multi-agent inbox
- 1,000 AI credits a month
Scale
₹6,999/mo
₹5,949/mo billed yearly · Save 15%
- Up to 10 official numbers
- 20 logins
- 500 campaigns a month
- Priority routing inbox
- 10,000 AI credits a month
How does Meta’s per-message pricing work?
Since 1 July 2025, Meta charges for each template message it delivers, not for 24-hour conversations. The price depends on the template’s category: marketing, utility or authentication. Undelivered messages are not charged. Meta changes rates only on 1 January, 1 April, 1 July or 1 October, with at least a month’s notice.
Marketing
₹0.8631
/message
Offers, promotions, product launches and announcements. Charged on every delivered message, per message.
Utility
₹0.115
/message
Order updates, receipts and reminders about something the customer already did. Charged per delivered message, including inside an open 24-hour window.
Authentication
₹0.115
/message
One-time passcodes and login codes. Charged per delivered message.
Meta’s India rate card as of 1 Jul 2026. Rates are per delivered message and exclude 18% GST. A separate, higher authentication-international rate also exists: check Meta’s INR rate card for it. Meta’s pricing page
Which WhatsApp messages are free?
Each WhatsApp business number gets 1,000 delivered service messages a month free: replies to a customer who messaged you, inside the 24-hour customer service window. After that, Meta charges for them. Since 1 October 2026 utility templates are charged even inside the window. Reply within 24 hours to a chat that starts from a Click to WhatsApp ad or Facebook Page button and a free window opens, which can stay open for up to 7 days, where Meta charges for no message.
Service replies: 1,000 free a month
When a customer messages you, a customer service window opens. Each number gets 1,000 delivered service messages a month free; after that, Meta charges for them.
Utility templates are charged
Until 30 September 2026 an order or delivery update sent while the window was open cost nothing. Since 1 October 2026 Meta charges for it, inside the window or outside.
Free entry points: up to 7 days
A chat started from a Click to WhatsApp ad or a Facebook Page button, on a mobile app, opens a free window if you reply within 24 hours. It can stay open for up to 7 days, and Meta charges for no message in it.
How do I choose a provider?
Compare what each provider charges beyond Meta’s own rates: the platform fee, any markup on Meta’s charges, onboarding fees, and what the plan includes. Ask for numbers, logins, contacts, API access, support hours and AI credits in writing. Then price your own message volume, not the headline plan.
Platform fee
NotifyTech AI
₹999 / ₹1,999 / ₹6,999 a month (₹849 / ₹1,699 / ₹5,949 billed yearly)
Ask any provider
Is it a flat fee, or does it grow per agent, contact or message?
Markup on Meta charges
NotifyTech AI
0%, passed through at Meta’s rate
Ask any provider
Is Meta’s rate passed through at cost? Is any markup shown on the invoice?
Onboarding fee
NotifyTech AI
Free on every plan
Ask any provider
Is there a setup or verification fee?
WhatsApp numbers
NotifyTech AI
1 / up to 3 / up to 10
Ask any provider
How many numbers does each plan include, and what does another one cost?
Logins
NotifyTech AI
1 (Admin) / 5 (Role-Based) / 20 (with Routing)
Ask any provider
Are seats capped, or charged per user?
CRM contacts
NotifyTech AI
10,000 / 25,000 / Unlimited
Ask any provider
Is there a contact cap or a per-contact fee?
API access
NotifyTech AI
Not included on Starter · 100 requests a minute on Growth · full api & webhooks on Scale
Ask any provider
Is API and webhook access included, or an add-on?
Support hours
NotifyTech AI
Mon–Sat, 9–7 IST
Ask any provider
Which hours and channels, and who actually answers?
AI credits
NotifyTech AI
200 / 1,000 / 10,000 a month
Ask any provider
What do credits cover, and what happens when they run out?
Time to go live
NotifyTech AI
1–3 business days
Ask any provider
Who handles Meta Business verification and display-name approval, and how long does it take?
How much will I really spend?
A Growth plan with 2,000 marketing and 3,000 utility messages a month comes to ₹4,070.20 before GST: ₹1,999 for the plan, ₹1,726.20 for marketing and ₹345.00 for utility. Service replies within the free 1,000 a month add nothing. Your own message mix changes the total.
Meta’s charges are 51% of this bill, so your message mix moves the total more than the plan does. Billed yearly, Growth is ₹1,699 a month, saving ₹3,600 a year. Add 18% GST to Meta’s charges when you budget.
The message volumes are an example, not a forecast. Rates are from the rate card named above and exclude GST.
Growth plan, billed monthly
₹1,999.00
Marketing messages
2,000 × ₹0.8631
₹1,726.20
Utility messages
3,000 × ₹0.115
₹345.00
Service replies within the free 1,000 a month
free
₹0.00
Total, excluding GST
₹4,070.20
Meta’s share: ₹2,071.20
Frequently Asked Questions
Common questions about WhatsApp Business API pricing in India
References & Further Reading
Meta’s own documentation behind the pricing in this guide
- Read Documentation
WhatsApp Business API Documentation
Official docs covering technical specs, implementation guides, and best practices.
- Explore Resources
Meta for Developers — WhatsApp
Developer resources including the API reference and integration tutorials.
- View Pricing
WhatsApp Business API Pricing
Meta’s per-message pricing model, the customer service window and the downloadable rate cards, including India’s.
- See Updates
Updates to WhatsApp Pricing
Meta’s log of rate changes by quarter and country, with the notice periods it gives.
Start with the WhatsApp Business API Today
Official API plans from ₹999 a month, free onboarding, and Meta’s charges passed through at 0% markup.